Positioned to millennials as the place to Live, Play, Work and Relax, Urban Square is seen as an opportunity to be the new urban living story in Melbourne’s west – a vibrant active neighbourhood with a masterplan that promises the attraction of an inner-city lifestyle balanced with the appeal of open green community spaces.

Solution

Design and imagery for the campaign are bright and dynamic to catch the millennial eye right through to the urban feel of the sales centre. Cleverly selling the urban story as part of an integrated community, the campaign reflects the unique lifestyle advantages, affordability and choice under the banner of ‘Urban Living Re-imagined’.