The campaign centred on the idea of a celebration focusing on bright and festive design cues, creating a unique, eye-catching look and feel for the final stage of this masterplanned community. Not only the celebration of the final piece of Kallo, but also the premium location within the estate. The reference to festivities, bright colours and fireworks is reflected throughout the designs both online and print. Designed for maximum impact and Top-of-Mind awareness, the billboards on site stand out in direct contrast to its competitor designs that sit alongside.