I pitched this project to a board in Perth winning it for the agency against four other invited agencies.
An exciting development that incorporates apartment living, social housing, retail and community events. This upcoming release will utilise digital, print, video and a major component is onsite activation projects. Created at Traffic brand Agency
The campaign centred on the idea of a celebration focusing on bright and festive design cues, creating a unique, eye-catching look and feel for the final stage of this masterplanned community. Not only the celebration of the final piece of Kallo, but also the premium location within the estate. The reference to festivities, bright colours and fireworks is reflected throughout the designs both online and print. Designed for maximum impact and Top-of-Mind awareness, the billboards on site stand out in direct contrast to its competitor designs that sit alongside.
Positioned to millennials as the place to Live, Play, Work and Relax, Urban Square is seen as an opportunity to be the new urban living story in Melbourne’s west – a vibrant active neighbourhood with a masterplan that promises the attraction of an inner-city lifestyle balanced with the appeal of open green community spaces.
Solution
Design and imagery for the campaign are bright and dynamic to catch the millennial eye right through to the urban feel of the sales centre. Cleverly selling the urban story as part of an integrated community, the campaign reflects the unique lifestyle advantages, affordability and choice under the banner of ‘Urban Living Re-imagined’.
The Homyped brandmark represents the idea of ‘stepping with confidence’. It is a visual translation of their ambition to support Australians to get back on their feet with the support and comfort they need.
The colourful ‘step’ icon derived from the brandmark is a key feature of the brand. It transforms into a flexible and vibrant visual language that captures the feeling of movement, energy, and playfulness.
I believe corporate branding needs to be engaging and tell a story of the business or organisation in a way that the viewer feels a connection to find out more. Intelligent design should sit beside a powerful message that is appropriate in its tone of voice. Each brand is treated different and an effective brand only ever comes out of a clear vision from well researched information. Enjoy!
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Scharp | Beginning as Design Director, I then stepped up to Creative Director at Scharp, managing over 30 successful brands in the property sector. Leading a team of designers, motion graphic specialists, web designers, programmers and interactive designers to achieve a diverse range of collateral for clients. I held strategic meetings with key stakeholders and delivered materials timely in a hands on role. Working with suppliers such as photographers, videographers, illustrators, signage companies and more in a very demanding schedule.
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I have a passion to create engaging relevant brands for hospitality. Over the years I have created the full design and branding for restaurants, cafes and bars. This has included some unique packaging pieces and some receiving international success.
| Brand Design
| Creative direction and photography
| Signage and direction
| Roll-out of collateral
Typesetting, pace and space. Books, magazines and reports. To engage the viewer in print you need to design the information in interesting engaging ways and maybe a little bit out of the ordinary.
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Metallicus | A range of brochures, packaging, look books and branding strategy was created for this well known fashion outlet.
Langsom | From brand creation and ideology through to brochures, marks and labels, to launch this fresh hipster fashion brand.
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Move. Buzz. Flash. Motion Design brings new perspective to a brand and offers more platforms to engage customers. I film, edit and animate using various software. Motion graphics are put together using Adobe Aftereffects, which I have also taught classes to students in creating animations and stories at Swinburne University.
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